Creative tech & music ecosystem

We build products, music, and technology people understand.

From idea to growth: design, engineering, label operations, and content production inside one ecosystem. Kazakhstan → world.

What we focus on

Product Engineering
SaaS · MVP · Enterprise

We design and ship digital products from hypothesis to production release. Microservices, cloud, and AI integrations.

  • Architecture & backend (Java / Go)
  • Frontend (React / Next.js)
  • Data, ML/LLM, automation
Music & Label
Insteppe Music

We produce releases and treat artists like products: distribution, DSP profiles, content funnels, and monetization.

  • DistroKid / OAC / playlists
  • Visuals, Canvas, video
  • PR packages and EPK
Content Production
Video · Design · AI

Visual storytelling for brands: identity, motion spots, music videos, long-form narratives, and interactive pieces.

  • Branding & identity
  • Reels / TikTok campaigns
  • AI in the pipeline
Ventures & Growth
Ecosystem

We grow ideas into companies. Market fit, unit economics, launch, and scale.

  • Market research
  • MVP launch
  • Growth hypothesis testing

Signals & launches

We keep shipping in waves: 5+ SaaS products already in production, 2 artists entering release cycles, and a steady flow of content for tech and culture brands.

SaaS + AI

5+ live products

Production-grade SaaS platforms enhanced with AI copilots: secure, high-uptime systems that already power clients' daily operations.

Production fleet
Insteppe Music

2 artists in rollout

Label development, DSP packaging, content funnels, and monetization plans ready for the upcoming releases.

Release schedule
Content drops

20+ social stories

Editorial series, Reels/TikTok waves, and visual essays for tech, culture, and community launches.

Ongoing campaigns
Growth marketing

Demand playbooks

Performance funnels, outbound automation, and partner activations we deploy to launch and scale products faster.

Go-to-market kits

About Insteppe

Insteppe is a digital business from Kazakhstan. We merge technology production, a music label, and a content studio so ideas become products, releases, and stories. From Kazakhstan to the world — building creative tech and music ecosystems.

10+ years

of backend, architecture, and production expertise

3 disciplines

Development · Music · Content in one ecosystem

Global-ready

English-first workflows, DSP, and payment stacks

Contact

Describe the challenge briefly — we will come back with ideas and a launch plan.

hello@insteppe.com Almaty · Astana · Remote